Position statements change in response to changing market structures, technology, competitive activity, and evolution of the firm itself.
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Q4: No service attribute can be easily quantified
Q5: The same individuals may set different priorities
Q6: A fully-focused organization concentrates on a narrow
Q7: One of the reasons why firms with
Q8: Failure to select a desired position in
Q10: In marketing terms, _ means providing a
Q11: A _ is composed of a group
Q12: A target segment should only be selected
Q13: Which of the following is NOT one
Q14: Market analysis addresses all of the following
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