To develop effective marketing strategies, marketers must understand how people make decisions about buying and using service and ____________.
A)how they evaluate competitors
B)what determines their satisfaction with it after consumption
C)how often they utilize competitors
D)how often they complain to the service firm
E)the length of their relationship with the service firm

Question

Quizplus · Accepted Answer

Understanding what determines customers' satisfaction with a service after consumption is crucial for developing effective marketing strategies. Marketers can use this information to improve the service offering and address any potential issues that may arise after consumption. A, C, D, and E are also important factors to consider, but they do not directly address the decision-making process of buying and using a service.

To Develop Effective Marketing Strategies, Marketers Must Understand How People