The _____ is a marketing device through which the consumer responds to the seller only if he or she wishes not to receive the product.

Question

Quizplus · Accepted Answer

Negative option is a marketing device where companies or sellers send products or services to consumers by default, and the consumer is only required to respond if they do not wish to receive the product or service. This practice is often used in subscription-based services or recurring memberships, where the consumer is automatically charged unless they cancel or opt-out.

The _____ Is a Marketing Device Through Which the Consumer