Question 1

Straightforward questions that assume the respondent is willing to answer are called _____.
A) structured questions
B) undisguised questions
C) unstructured questions
D) obvious questions

Accepted Answer

Undisguised questions are straightforward questions that assume the respondent is willing to answer. Structured questions have a specific format and response options, while unstructured questions leave room for open-ended answers. Obvious questions may be seen as insulting or condescending.

Question 2

A researcher collecting data from households across the country at the same time is conducting a(n) _____ study.
A) spanning
B) longitudinal
C) cross-sectional
D) linked

Accepted Answer

A cross-sectional study collects data at a single point in time from different groups or populations, whereas a longitudinal study follows a group or population over a period of time. A spanning study is not a recognized type of study, and a linked study typically involves linking different sources of data rather than collecting data from households.

Question 3

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?
A) curbstoning
B) auspices bias
C) sugging
D) mere-measurement effect

Accepted Answer

Curbstoning is a practice where interviewers falsify survey responses by filling in answers for respondents who do not really exist or who have not participated in the survey. This can lead to inaccurate data and skew results.

Question 4

The tendency for respondents to agree with most questions in a survey is known as _____.
A) auspices bias
B) interviewer bias
C) extremity bias
D) acquiescence bias

Accepted Answer

Acquiescence bias occurs when respondents have a tendency to agree with most of the questions in a survey. This can result in inaccurate data, as the responses may not truly reflect the individual's opinions or experiences. To mitigate this bias, researchers can use reverse wording in some questions or include filler questions that are phrased differently but have a similar meaning.

Question 5

Which type of question imposes a limit on the number of allowable responses?
A) structured question
B) undisguised question
C) determinant question
D) bounded question

Accepted Answer

The answer of Which type of question imposes a limit...

Question 6

All of the following are types of response bias EXCEPT _____.
A) acquiescence bias
B) extremity bias
C) self-selection bias
D) interviewer bias

Accepted Answer

Self-selection bias is not a type of response bias. It refers to a bias that occurs when individuals self-select into a study or survey, leading to a non-representative sample. Acquiescence bias, extremity bias, and interviewer bias are all types of response bias that can impact survey results.

Question 7

When a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer, this is an example of _____.
A) interviewer bias
B) auspices bias
C) administrative bias
D) acquiescence bias

Accepted Answer

The answer of When a respondent tells the interviewer that...

Question 8

What type of question does not restrict the respondents' answers?
A) structured question
B) unstructured question
C) unbounded question
D) ambiguous question

Accepted Answer

An unstructured question allows the respondents to answer freely without any restrictions or predefined categories. This type of question is useful for gaining a deeper understanding of the respondent's thoughts and opinions on the topic.

Question 9

All of the following are types of administrative errors EXCEPT _____.
A) data-processing error
B) sample selection error
C) interviewer cheating
D) response error

Accepted Answer

Response error is not an administrative error; it is related to the respondent providing inaccurate answers. Administrative errors typically involve issues in data handling, sample selection, or interviewer conduct.

Question 10

Surveys are classified based on all of the following EXCEPT _____.
A) number of questions
B) method of communication
C) degrees of structure and disguise in the questionnaire
D) time frame in which the data are gathered

Accepted Answer

The answer of Surveys are classified based on all of...

Question 11

Alice is participating in a research study in which she completes a questionnaire every year. She has been doing this for the past five years, and the purpose of the research is to study how consumers' attitudes and preferences toward various food products change as they age. This type of study in which respondents are questioned at multiple points in time is called a _____.
A) cross-sectional study
B) longitudinal study
C) permanent study
D) structured study

Accepted Answer

A longitudinal study follows the same participants over time and measures changes in attitudes, behaviors, or other variables. The given scenario describes a longitudinal study in which Alice completes a questionnaire every year for the past five years to evaluate the changes in her food product preferences, unlike a cross-sectional study where data is collected at a single point in time. The other options, permanent study and structured study, are not commonly used terms in research methods.

Question 12

Data collected at a single point in time represent a _____.
A) longitudinal study
B) point study
C) static study
D) cross-sectional study

Accepted Answer

A cross-sectional study is one that collects data from a group of individuals at a single point in time. It is different from a longitudinal study, which collects data from the same group of individuals over a period of time. A point study and static study are not commonly used terms in research methodology.

Question 13

Which of the following is a survey of respondents at different times, thus allowing analysis of response continuity and changes over time?
A) cross-sectional study
B) longitudinal study
C) time-based study
D) structured study

Accepted Answer

A longitudinal study surveys the same group of respondents at different times, allowing for analysis of response continuity and changes over time. A cross-sectional study surveys different groups of respondents at the same time, while a time-based study and structured study are not specific types of surveys.

Question 14

What type of error is caused by the improper administration or execution of the research task?
A) bias error
B) administrative error
C) sampling error
D) structural error

Accepted Answer

Improper administration or execution of the research task is classified as an administrative error. This includes errors such as using incorrect measurement tools, failing to follow the research protocol, or making mistakes during data collection.

Question 15

When an interviewer asks the respondent to state which of six salary categories represents his gross income the previous year, this is an example of a(n): _____.
A) unstructured question
B) social desirability question
C) structured question
D) disguised question

Accepted Answer

The question is structured because it provides the respondent with a set of predetermined response options to choose from.

Question 16

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service, we say that the sample contains _____.
A) sample selection error
B) acquiescence bias
C) social desirability error
D) auspices bias

Accepted Answer

Sample selection error occurs when the sample is not representative of the population and excludes certain groups. In this case, the sample is not representative of people without landline telephone service or unlisted numbers.

Question 17

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview, this is an example of _____.
A) interviewer cheating
B) auspices bias
C) interviewer error
D) social desirability bias

Accepted Answer

This is an example of interviewer error because the interviewer accidentally marked the wrong response on the checklist, which was not intentional or affected by any bias.

Question 18

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?
A) random sampling bias
B) social desirability bias
C) administrative bias
D) interviewer cheating

Accepted Answer

Social desirability bias occurs when respondents over-report socially desirable behaviors and under-report undesirable behaviors in order to create a favorable impression or save face in the presence of an interviewer. Random sampling bias occurs when the sample is not representative of the population. Administrative bias occurs when there are errors or issues with the design or administration of the survey. Interviewer cheating occurs when the interviewer intentionally alters or falsifies survey responses.

Question 19

When an interviewer asks a respondent: "Why do you shop at Macy's department store?", this is an example of a(n) ____.
A) structured question
B) disguised question
C) unstructured question
D) curb-stone question

Accepted Answer

The answer of When an interviewer asks a respondent: "Why...

Question 20

Carl is an interviewer, and he is supposed to write down everything respondents say. However, he has difficulty getting everything down. This is an example of _____.
A) acquiescence error
B) interviewer error
C) auspices bias
D) interviewer cheating

Accepted Answer

This is an example of interviewer error, where the interviewer is unable to accurately record all of the respondent's answers.

Quiz 9: Survey Research: an Overview

Straightforward questions that assume the respondent is willing to answer are called _____.

A researcher collecting data from households across the country at the same time is conducting a(n) _____ study.

Which term is sometimes used to refer to interviewers filling in responses for respondents that do not really exist?

The tendency for respondents to agree with most questions in a survey is known as _____.

Which type of question imposes a limit on the number of allowable responses?

All of the following are types of response bias EXCEPT _____.

When a respondent tells the interviewer that he reads The Wall Street Journal on a daily basis so that he can impress the interviewer, this is an example of _____.

What type of question does not restrict the respondents' answers?

All of the following are types of administrative errors EXCEPT _____.

Surveys are classified based on all of the following EXCEPT _____.

Data collected at a single point in time represent a _____.

Which of the following is a survey of respondents at different times, thus allowing analysis of response continuity and changes over time?

What type of error is caused by the improper administration or execution of the research task?

When an interviewer asks the respondent to state which of six salary categories represents his gross income the previous year, this is an example of a(n) : _____.

When a research company pulls a random sample of people from a phone book and that sample does not include people with unlisted numbers or who do not have landline telephone service, we say that the sample contains _____.

When an interviewer unintentionally and mistakenly checks the wrong response on a checklist during an interview, this is an example of _____.

Which type of bias occurs when a respondent wishes to create a favorable impression or save face in the presence of an interviewer?

When an interviewer asks a respondent: "Why do you shop at Macy's department store?", this is an example of a(n) ____.

Carl is an interviewer, and he is supposed to write down everything respondents say. However, he has difficulty getting everything down. This is an example of _____.