All of the following are situations that often call for qualitative research EXCEPT _____.
A) when it is difficult to develop specific and actionable decision statements or research objectives
B) when conclusive evidence is desired
C) when the research objective is to develop an understanding of some phenomena in great detail and in much depth
D) when a fresh approach to studying some problem is needed

Question

Quizplus · Accepted Answer

Qualitative research is typically used to gain a deeper understanding of a phenomenon or to explore a new or novel area. It is not typically used when conclusive evidence is desired, as qualitative research often involves small sample sizes and may not be generalizable to a larger population.

All of the Following Are Situations That Often Call for Qualitative