Research that addresses research objectives through empirical assessments that involve numerical measurement and analysis approaches is called _____.
A) quantitative business research
B) qualitative business research
C) extensive business research
D) grounded business research

Question

Quizplus · Accepted Answer

Empirical assessments that involve numerical measurement and analysis approaches are the hallmarks of quantitative research. This type of research addresses research objectives through the use of statistical analysis and other numerical methods to evaluate data, and is often contrasted with qualitative research, which typically involves less structured and more subjective approaches to gathering and analyzing data.

Research That Addresses Research Objectives Through Empirical Assessments That Involve