Which qualitative tool simply records a respondent's first cognitive reaction (top-of-mind) to some stimulus?
A) phenomenology
B) conversations
C) probing
D) free-association techniques

Question

Quizplus · Accepted Answer

Free-association techniques are the qualitative tools that simply records a respondent's first cognitive reaction (top-of-mind) to some stimulus. In this method, participants are asked to respond quickly with the first word, phrase, or image that comes to their mind in response to a particular stimulus.

Which Qualitative Tool Simply Records a Respondent's First Cognitive Reaction