Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.

Question

Quizplus · Accepted Answer

Mark's conduct represents a potential conflict of interest as he is conducting research for multiple rental car companies, including past clients. This could create bias or influence in his research findings.

Mark Is Currently Conducting Research Studies for Enterprise and Avis