Question 1

_____ means that information involved in the research will not be shared with others.

Accepted Answer

The answer of _____ means that information involved in the...

Question 2

Mark is currently conducting research studies for Enterprise and Avis, two national rental car companies. In fact, Mark has conducted studies for two other rental car companies in the past five years. Mark's actions represent a potential _____.

Accepted Answer

Mark's conduct represents a potential conflict of interest as he is conducting research for multiple rental car companies, including past clients. This could create bias or influence in his research findings.

Question 3

A(n) _____ refers to a situation in which one chooses from alternative courses of actions, each with different ethical implications.

Accepted Answer

The answer of A(n) _____ refers to a situation in...

Question 4

A session in which research subjects are fully informed and provided a chance to ask any questions that they may have about an experiment is called a(n) _____ session.

Accepted Answer

The answer of A session in which research subjects are...

Question 5

A research firm has been hired by an attorney to undertake research that will support his client's defense in a legal dispute. What type of research is the firm being asked to conduct?

Accepted Answer

The research firm is being hired to conduct advocacy research, which is research that is undertaken with a specific agenda or bias, in this case to support the defense in a legal dispute.

Question 6

A research supplier that provides standardized information for many different clients (such as different automobile manufacturers) is known as a(n) ______ research service.

Accepted Answer

The answer of A research supplier that provides standardized information...

Question 7

A individual within the research organization who acts as a "go-between" between management and the research specialist because he or she is an expert in the needs of both parties is known as a ______.

Accepted Answer

The answer of A individual within the research organization who...

Question 8

When a research supplier designs a research study that is tailored to the needs of the client, this is known as a(n) ______ research study.

Accepted Answer

The answer of When a research supplier designs a research...

Question 9

In a personal interview, a respondent who replies: "I do not want to answer that question about my income last year" is exercising which right in a research study?

Accepted Answer

The respondent is exercising their right to privacy, as they are choosing not to disclose personal financial information.

Question 10

When an organization's research department refers to the managers for whom it is performing research services, it is common to refer to the manager as the department's ______.

Accepted Answer

The answer of When an organization's research department refers to...

Question 11

When a political candidate has staff workers phone registered voters of another party to ask a leading and negative question about his opposing candidate, this is a form of _____.

Accepted Answer

This scenario describes a push poll, which is a form of political campaign messaging that seeks to influence voters by presenting negative or misleading information under the guise of conducting a poll. The goal is not to collect data, but rather to persuade and mobilize voters. This practice is widely criticized, as it undermines the integrity of the polling process and manipulates the electorate.

Question 12

A research organization that develops a unique methodology for studying a specialty area (such as brand-name evaluation) is called a(n) ______ research service.

Accepted Answer

The answer of A research organization that develops a unique...

Question 13

An individual that is responsible for contacting clients, designing research projects, preparing research proposals, selecting research suppliers, and supervising data collection, analysis, and reporting activities is commonly referred to as a ______.

Accepted Answer

The answer of An individual that is responsible for contacting...

Question 14

_____ is a term that reflects the degree to which one bases one's morality on moral standards.

Accepted Answer

The answer of _____ is a term that reflects the...

Question 15

Teams that are composed of representatives of research, new product development, production, and finance to study the feasibility of the national launch of a new product are knows as _____ teams.

Accepted Answer

The answer of Teams that are composed of representatives of...

Question 16

The attempt to decide what is "right" and what is "wrong" in the conduct of business research studies is called ________.

Accepted Answer

The answer of The attempt to decide what is "right"...

Question 17

When research is performed by employees of the company that will benefit from the research, it is called _____ research.

Accepted Answer

The answer of When research is performed by employees of...

Question 18

A(n) _____ occurs when one researcher works for two competing companies.

Accepted Answer

A conflict of interest occurs when a researcher has a personal or financial interest that may influence their professional judgment or decision-making. Working for two competing companies could create a conflict of interest because the researcher may be influenced to favor one company over the other.

Question 19

A commercial research company that conducts research for clients is known as a(n) ______.

Accepted Answer

The answer of A commercial research company that conducts research...

Question 20

An employee who provides technical assistance such as running computer programs and manipulating data to generate a sales forecast is called a(n) _____.

Accepted Answer

The answer of An employee who provides technical assistance such...

Quiz 5: The Human Side of Business Research: Organizational and Ethical Issues