Question 1

Which of the following are common ways of displaying questions on a computer screen?
A) drop-down box
B) check boxes
C) open-ended boxes
D) all of these choices

Accepted Answer

All three options (drop-down boxes, check boxes, and open-ended boxes) are common ways of displaying questions on a computer screen. Drop-down boxes allow the user to select one choice from a list of options, check boxes allow the user to select multiple choices from a list of options, and open-ended boxes allow the user to type in a free-form answer. Depending on the nature of the question and the desired responses, any or all of these display methods may be appropriate.

Question 2

When respondents think that recent events took place longer ago than they really did, this is called _____.
A) telescoping
B) squishing
C) faltering
D) misredemption

Accepted Answer

The answer of When respondents think that recent events took...

Question 3

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of _____.
A) a double-barreled response
B) error trapping
C) a radio button
D) zoning

Accepted Answer

Error trapping is when a form or survey includes prompts or instructions to prevent respondents from making errors or skipping questions. In this case, the prompt asking for the zip code is an example of error trapping.

Question 4

Which Internet questionnaire layout presents the entire questionnaire on one page?
A) paging layout
B) scrolling layout
C) continuous layout
D) perpetual layout

Accepted Answer

The answer of Which Internet questionnaire layout presents the entire...

Question 5

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar?
A) drop-down
B) radio
C) push
D) status

Accepted Answer

A status bar is a graphical element that displays how much of a task has been completed. In the case of an Internet survey, the status bar would indicate how much of the survey still needs to be completed.

Question 6

Which of the following prevents respondents from continuing with an Internet questionnaire if they fail to answer a question?
A) variable piping software
B) graphical interface software
C) forced answering software
D) interactive software

Accepted Answer

Forced answering software is designed to prevent respondents from skipping questions, thereby ensuring that all questions are answered.

Question 7

A space-saving device within Internet surveys that allows the respondent to "click here" to see a set of possible choices in a list at that point in the survey is known as a _____.
A) status box.
B) drop-down box
C) radio box
D) status box

Accepted Answer

A drop-down box is a space-saving device that allows the respondent to select a set of possible choices from a list without taking up too much space on the survey page. The other choices listed are not relevant to this description.

Question 8

Which type of question conserves space on a questionnaire?
A) pivot question
B) funnel question
C) multi-faceted question
D) multiple-grid question

Accepted Answer

The answer of Which type of question conserves space on...

Question 9

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.
A) loaded effect
B) filter effect
C) pretest effect
D) anchoring effect

Accepted Answer

The described scenario is an example of the anchoring effect, where the first concept (anchor) serves as a reference point for subsequent responses. This effect can influence the responses and make them biased towards the initial anchor value.

Question 10

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?
A) skip logic technique
B) telescoping
C) squishing
D) funnel technique

Accepted Answer

The funnel technique recommends asking general questions before specific questions in order to obtain unbiased responses. This technique starts with broader, open-ended questions and then narrows down to more specific questions. This approach reduces the possibility of bias and allows the respondents to think about the topic more broadly before diving into specific details.

Question 11

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall, what type of mistake has been made in questionnaire design?
A) filter effect
B) order bias
C) double-barreled effect
D) loaded effect

Accepted Answer

This is an example of order bias, where the specific questions about shopping at the department store may influence the respondent's answers to the general questions about shopping at the mall. The order of the questions may unintentionally bias the respondent's answers.

Question 12

A question such as: "Have you ever received a speeding ticket? ______ Yes ______ No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?
A) double-barreled
B) leading
C) filter
D) anchoring

Accepted Answer

The answer of A question such as: "Have you ever...

Question 13

A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n) _____.
A) search engine
B) interactive help desk
C) interactive tabulation
D) intervention

Accepted Answer

A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called an interactive help desk. This feature can provide assistance to respondents in real-time and can help increase the completion rate of the questionnaire. A search engine is not specific to providing support for a questionnaire, interactive tabulation refers to analyzing data from the completed questionnaire, and intervention implies a more direct involvement in the research process.

Question 14

Sammy told a researcher that she has lived in her current house for two years, but in reality, she has lived there for more than five years. Sammy's thinking that moving into her home happened more recently than it actually did is an example of _____.
A) cognitive distortion
B) telescoping
C) selective bias
D) bias

Accepted Answer

Telescoping is a cognitive phenomenon where people perceive recent events as being more distant and distant events as being more recent than they actually are.

Question 15

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.
A) preliminary
B) filter
C) qualifying
D) sequencing

Accepted Answer

A filter question is designed to screen out respondents who don't meet certain qualifications or criteria to answer a subsequent question or set of questions. Preliminary questions may be used to gather basic demographic information, but they don't necessarily screen out respondents. Qualifying questions are used to determine if respondents meet certain criteria to participate in a study or survey, but they may be used throughout the survey rather than just as a preliminary question. Sequencing questions are used to determine the order in which respondents answer questions, but they don't screen out respondents.

Question 16

A filter question used to determine which version of a second question that will be asked is called a(n) _____.
A) anchoring question
B) pivot question
C) funneling question
D) piping question

Accepted Answer

A pivot question is used to guide the respondent based on their answer to a previous filter question. It determines which version of a follow-up question should be asked. Anchoring questions are used to establish a reference point for respondents, funneling questions are used to narrow down responses, and piping questions are used to insert respondent’s previous answers into a question later in the survey.

Question 17

When a respondent to an Internet survey has to click on the "NEXT" button at the bottom of the screen in order to continue to answer the questionnaire, this button is what type of button?
A) pull
B) push
C) radio
D) advancement

Accepted Answer

The "NEXT" button is a push button because it requires the respondent to physically click on it in order to advance to the next question.

Question 18

In political elections for candidates who are not well-known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes, this is an example of a(n) _____.
A) Hawthorne effect
B) self-fulfilling prophecy
C) order bias
D) split-ballot technique

Accepted Answer

The order bias refers to the tendency of people to choose the first option presented to them. In the case of political elections, the candidate who is listed first on the ballot may receive more votes simply because voters are more likely to choose the first name on the list without considering the other options. This is not the same as the Hawthorne effect, self-fulfilling prophecy, or split-ballot technique.

Question 19

Which of the following allows variables, such as answers from previous questions, to be inserted into unfolding questions on Internet surveys?
A) variable piping software
B) interactive software
C) error trapping software
D) funneling software

Accepted Answer

Variable piping software allows for variables to be inserted into unfolding questions on Internet surveys.

Question 20

Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another?
A) squishing
B) telescoping
C) sequencing effect
D) order bias

Accepted Answer

Order bias occurs when the ordering of questions or responses influences a person's answer. This bias can lead to inaccurate or unreliable data if not accounted for in the research design.

Quiz 15: Questionnaire Design

Which of the following are common ways of displaying questions on a computer screen?

When respondents think that recent events took place longer ago than they really did, this is called _____.

When a respondent is attempting to subscribe to Southwest Airlines e-mail of flight sales and is presented with a box that says: "You must provide your zip code in order to complete your registration," this is an example of _____.

Which Internet questionnaire layout presents the entire questionnaire on one page?

A bar at the top of the page in an Internet survey that indicates how much of the survey still needs to be completed is known as what type of bar?

Which of the following prevents respondents from continuing with an Internet questionnaire if they fail to answer a question?

A space-saving device within Internet surveys that allows the respondent to "click here" to see a set of possible choices in a list at that point in the survey is known as a _____.

Which type of question conserves space on a questionnaire?

The idea that the first concept measured on a questionnaire frequently becomes a comparison point from which subsequent questions are evaluated by the respondents, is known as a(n) _____.

Which technique recommends asking general questions before specific questions in order to obtain unbiased responses?

When a respondent in a personal interview is asked questions about shopping at a specific department store in the shopping mall, and then is asked general questions about shopping at that mall, what type of mistake has been made in questionnaire design?

A question such as: "Have you ever received a speeding ticket? Yes No," when followed by a question such as: "When did you receive that ticket?" is an example of what type of question?

A live, real-time support feature that solves problems or answers questions respondents may encounter in completing the questionnaire is called a(n) _____.

Sammy told a researcher that she has lived in her current house for two years, but in reality, she has lived there for more than five years. Sammy's thinking that moving into her home happened more recently than it actually did is an example of _____.

A question that screens out respondents who are not qualified to answer a second question is called a _____ question.

A filter question used to determine which version of a second question that will be asked is called a(n) _____.

When a respondent to an Internet survey has to click on the "NEXT" button at the bottom of the screen in order to continue to answer the questionnaire, this button is what type of button?

In political elections for candidates who are not well-known by many voters, such as judges, it frequently happens that the candidate who is listed first on the ballot receives the most votes, this is an example of a(n) _____.

Which of the following allows variables, such as answers from previous questions, to be inserted into unfolding questions on Internet surveys?

Which of the following results when a particular sequencing of questions affects the way a person responds or when the choices provided as answers favors one response over another?