If the level of advertising expenditures is compared to the number of units sold at the end of a four-month period, the independent variable is ______ while the dependent variable is ______.
A) advertising expenditure level; units sold
B) customer satisfaction; advertising expenditure level
C) units sold; advertising expenditure level
D) none of these choices

Question

Quizplus · Accepted Answer

The level of advertising expenditures is the independent variable as it is being used to predict or explain the variation in the dependent variable, which is the number of units sold. Therefore, A is the correct choice. B can be eliminated as customer satisfaction is not relevant to the relationship between advertising expenditures and units sold. C can also be eliminated as it reverses the order of the independent and dependent variables.

If the Level of Advertising Expenditures Is Compared to the Number