Question 1

A survey approach that does not facilitate two-way communication is called a(n) _____ survey approach.

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Question 2

Compare and contrast door-to-door personal interviews with telephone interviews with respect to speed of data collection, geographic flexibility, respondent cooperation, and questionnaire length.

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Question 3

Explain how response rates are determined for surveys and discuss ways to increase response rates for mail surveys.

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Question 4

When the researcher travels to the respondent's place of business and leaves a survey to be filled out and that she will pick up the next day, this method of questionnaire distribution is called the ______ .

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Question 5

A self-administered questionnaire that is sent to potential respondents through the mail is called a(n) ______ survey.

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Question 6

When a researcher uses a "trial run" with a group of people to try to discover any problems with a survey before it is mailed to the sample of potential respondents, this is called a(n) ______ of the survey.

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Question 7

The percentage found when the number of completed surveys returned in a mail survey is divided by the total number of sample members provided a chance to participate is known as the ______.

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Question 8

An attempt to recontact a potential respondent in a phone survey when no one answered the phone on a previous attempt is called a(n) ______.

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Question 9

When a respondent fails to answer a survey question in a personal interview, this is called an item ______.

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Question 10

Conducting telephone interviews from one location allowing firms to hire a staff of professional interviewers and to supervise and control the quality of interviewing more effectively is called _____ interviewing.

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Question 11

Discuss the advantages and disadvantages of conducting surveys using personal interviews.

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Question 12

A self-administered questionnaire posted on a website is called a(n) ______ survey.

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Question 13

When use of telephone exchanges and random numbers to develop a sample of respondents in a landline phone survey is used, this is called ______.

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Question 14

_____ are windows that open on a computer screen to prompt the user to enter information.

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Question 15

Explain how computer technology has enhanced telephone interviewing.

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Question 16

Discuss the advantages and disadvantages of mail surveys.

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Question 17

The letter that is on top of a mail survey that explains why the potential respondent should fill out the survey is called the ______.

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Question 18

A face-to-face communication in which an interviewer asks a respondent questions is called a(n) ______.

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Question 19

When a respondent is asked to read the questions on a survey and to answer them by himself or herself in writing, this is an example of a(n) ______.

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Question 20

When a respondent is asked to participate in a research study while walking through a shopping mall, this is an example of a(n) ______.

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Quiz 10: Survey Research: Communicating With Respondents