Which of the following provides a summary of a firm's intended direction and shows,in broad terms,"what we want to become"?

Question

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A vision statement provides a summary of a firm's intended direction and shows, in broad terms, "what we want to become." A mission statement outlines the purpose of the organization, a strategic plan outlines the steps the organization will take to achieve its goals, a code of ethics outlines the values and principles the organization will follow, and a marketing plan outlines how the organization will promote its products or services.

Which of the Following Provides a Summary of a Firm's