Promotional themes should
A) be combined to be more effective
B) reflect responsiveness to target needs
C) provide lots of information for the consumer to consider
D) focus on the technical strengths of the product
Correct Answer:
Verified
Q7: Advertising is
A)strong in developing awareness of a
Q8: a key element in a marketing plan
Q9: Tradeshows
A)don't address decision makers
B)are most appropriate for
Q10: Most markets today tend to be
A)price dependent
B)price
Q11: Value-based pricing depends on
A)undercutting the price of
Q13: Creating an easy to use product
A)is a
Q14: "Build a better mousetrap" refers to
A)product design
Q15: A disadvantage of radio advertising is
A)there is
Q16: The percentage of sales method of setting
Q17: Three general bases used for pricing in
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