Value benefits come into play when you think about pricing your product.Which of the following statements is not true of value benefits?
A) People will pay more for a product of high quality.
B) The value delivered to the customer is second in order of importance to the pricing decision.
C) Small business are unable to compete on value.
D) The price customers are willing to pay is determined by their perception of value received.

Question

Quizplus · Accepted Answer

This statement is not true as small businesses can compete on value by offering unique features, personalized service, and niche products. In fact, differentiating on value is one way for small businesses to compete with larger competitors who may have greater resources and economies of scale.

Value Benefits Come into Play When You Think About Pricing