While teaching strategy at Farrell University,Jessica developed an interactive strategy-simulation game to help her students understand its concepts.She found that they were able to grasp the concept much better from the game rather than from reading books.For two years,Jessica used the game to teach students.Eventually she removed possible glitches and perfected the game.She wanted students at other universities to benefit from the simulation.The result was the launch of Simulate Strategy,Inc.Given that Jessica has a very limited budget,which of the following forms of direct mail will be most appropriate for her to adopt?
A) Brochure
B) Direct response advertising
C) E-mail
D) Telemarketing

Question

Quizplus · Accepted Answer

E-mail would be the most appropriate choice for Jessica as she has a limited budget. It is a cost-effective way to reach a large number of people quickly. She can send emails to potential customers introducing her company and providing details about the game. Additionally, she can use email to follow up with interested parties and provide more information. A brochure or direct response advertising would require more costs, and telemarketing could be intrusive and ineffective.

While Teaching Strategy at Farrell University,Jessica Developed an Interactive Strategy-Simulation