It is nearly impossible to design a message that will appeal universally or to find media that will reach all consumers.

Question

Quizplus · Accepted Answer

Due to individual differences in needs, preferences, behaviors, and demographics, it is challenging for marketers to craft a message or use a medium that will resonate with everyone. Therefore, they often segment their target market and customize their message and media to specific groups with similar characteristics.

It Is Nearly Impossible to Design a Message That Will