Which of the following is true of promotional novelties?

Question

Quizplus · Accepted Answer

Promotional novelties are usually given as gifts to key customers or employees to create a positive brand image and strengthen relationships. Option A is incorrect because promotional novelties are not meant for explaining competitive strategies. Option B is incorrect because novelties can vary in size and are not necessarily meant to be read by passing traffic. Option C is incorrect because promotional novelties may focus on the benefits of the product or service, but do not necessarily include stories of customers whose problems were solved.

Which of the Following Is True of Promotional Novelties