The entire bundle of products,services,and meanings of one's offering; including extras like service,warranty,or delivery,as well as what the product means to the customer refers to _____.
A) augmented product
B) total product
C) hybrid product
D) pure good

Question

Quizplus · Accepted Answer

The total product refers to the entire bundle of products, services, and meanings of one's offering, including extras like service, warranty, or delivery, as well as what the product means to the customer. This includes the core product, the augmented product, and any additional benefits or features that come with the product. A is incorrect because the augmented product only includes the additional benefits and features beyond the core product. C is incorrect because a hybrid product is a combination of physical products and services. D is incorrect because a pure good is a tangible product with no added services or features.

The Entire Bundle of Products,services,and Meanings of One's Offering; Including