Which of the following is the biggest problem with simulated test markets?
A) They cannot be computer-generated.
B) They make it easy for competitors to "steal" one's ideas.
C) They do not always reflect actual buying behavior.
D) They can be used only in the commercialization stage and not in the product development stage.

Question

Quizplus · Accepted Answer

Simulated test markets may not always reflect actual buying behavior because consumers may not behave the same way in a simulated environment as they would in real life. This can lead to inaccurate results and potentially costly mistakes in the launch of a new product.

Which of the Following Is the Biggest Problem with Simulated