Mike worked as an employee in an automotive repair shop.Many of his repairs were fixing botched stereo installations.Mike learned he was very good at correctly installing car stereo systems.He also learned that the chain stores that sold the car stereo systems,and offered 'free' installation,were not good at installing their own stereos.Mike began to think about opening his own stereo installation specialty shop.He listened to his customer's complaints and decided there was a need in his area for just this type of service.This is an example of:
A) a me-too product.
B) the product development process.
C) a total product.
D) the customer development process.

Question

Quizplus · Accepted Answer

The scenario describes Mike identifying a need based on customer complaints and using that information to develop his own business idea. This is an example of the customer development process, which involves understanding the needs and problems of potential customers and using that information to create a product or service that meets their needs.

Mike Worked as an Employee in an Automotive Repair Shop