A customer role that describes the person who eventually makes actual use of a product or service in their personal or work life is the ________.
A) customer's job
B) influencer
C) end user
D) retailer

Question

Quizplus · Accepted Answer

The end user is the customer who eventually uses the product or service in their personal or work life. The influencer may have an impact on the decision-making process but does not necessarily use the product or service themselves. The customer's job may be relevant in a B2B context, but not necessarily in a B2C context. The retailer is a middleman who sells the product or service but does not use it themselves.

A Customer Role That Describes the Person Who Eventually Makes