Laura developed a handy kitchen tool.She replicated the tool several times over,providing gifts of the tool to all of her friends.They made great birthday or special occasion gifts.Eventually,Laura started her own successful company producing her kitchen tool idea.This is an example of:
A) a me-too product.
B) the product development process.
C) a total product.
D) the customer development process.

Question

Quizplus · Accepted Answer

The scenario describes the process of developing a new product idea and replicating it for testing with friends before creating a successful company. This process is known as the product development process.

Laura Developed a Handy Kitchen Tool