A customer role that describes an individual or institution that pays for or obtains a product or service is the ________.
A) end user
B) decision maker
C) influencer
D) purchaser

Question

Quizplus · Accepted Answer

The term "purchaser" refers specifically to the individual or institution that pays for or obtains a product or service. While end users, decision makers, and influencers may all play a role in the purchasing process, they do not necessarily fulfill the specific role of paying for or obtaining the product or service.

A Customer Role That Describes an Individual or Institution That