Which of the following sections of marketing information is included in the stand-alone marketing plan and not included in the marketing section of a business plan?
A) distribution strategy
B) competitive plan
C) marketing budget and projections
D) R&D growth plan

Question

Quizplus · Accepted Answer

The marketing budget and projections are typically included in a stand-alone marketing plan, but may not be necessary or included in the marketing section of a broader business plan. Distribution strategy and competitive plan may be included in both plans, while an R&D growth plan is typically not included in either of these plans.

Which of the Following Sections of Marketing Information Is Included