A customer role that describes a person in an organization who is responsible for choosing which product or service will be obtained is the __________.
A) decision maker
B) purchaser
C) end user
D) influencer

Question

Quizplus · Accepted Answer

The decision maker is specifically responsible for making the final decision on which product or service to obtain. The purchaser is responsible for actually buying the chosen product or service, while the end user is the person who will actually use the product or service. The influencer may have an impact on the decision, but they do not hold the ultimate decision-making power.

A Customer Role That Describes a Person in an Organization