Which of the following statements is true of the total product approach?
A) In marketing,there is no difference between the total product and the augmented or core products.
B) Customers describe your good or service in only one way.
C) The augmented product is the basic description of what your company does.
D) Using the total product approach can help you get inside your customers' heads.

Question

Quizplus · Accepted Answer

The total product approach involves looking beyond just the basic physical product and considering other aspects such as the brand, packaging, customer service, and overall experience. By using this approach, businesses can better understand their customers' needs and preferences and create a more comprehensive and effective marketing strategy. Therefore, using the total product approach can indeed help businesses get inside their customers' heads. The other statements are incorrect.

Which of the Following Statements Is True of the Total