Which of the following statements best describes the process of idea screening in new product development?
A) It involves specifying the details of each idea's technological feasibility,its cost,how it can be marketed,and its market potential.
B) It is the process of selecting the most promising ideas to be further evaluated for feasibility.
C) It involves creating the first versions of products called prototypes which are used in further consumer testing.
D) It is the process of mass producing a new product so that consumers can avail it.

Question

Quizplus · Accepted Answer

Idea screening is the process of evaluating various ideas for new products or services and selecting the most promising ones to be developed further. This involves examining each idea in detail to determine its feasibility, market potential, and compatibility with the organization's resources and capabilities. The purpose of idea screening is to narrow down the list of potential new products so that only the most viable ideas are pursued further. Therefore, option B is the best description of the process. Options A and C describe subsequent stages of product development, while option D is not related to the idea screening process.

Which of the Following Statements Best Describes the Process of Idea