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Which of the Following Statements Is True of the Target

Question 79

Multiple Choice

Which of the following statements is true of the target market?


A) Your Total Available Market (TAM) represents the customers that you think would be interested in your particular product or service.
B) Your target market is the same as your Serviceable Obtainable Market (SOM) .
C) Your Penetrated Market (PM) is your target market divided by your actual number of customers.
D) Your Serviceable Available Market (SAM) is never the same as your Total Available Market (TAM) .

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