The relation of product or company capabilities to customer pains and gains is the ________ you offer your customer.
A) value proposition
B) tangibility
C) heterogeneity
D) outstanding customer service

Question

Quizplus · Accepted Answer

The value proposition is the promise of value to be delivered to the customer, which is determined by how well the company or product capabilities address the customer's pains and gains. Tangibility refers to the physical nature of a product or service. Heterogeneity refers to the variation in quality that can occur with services due to their unique nature. Outstanding customer service is important but not directly related to the value proposition.

The Relation of Product or Company Capabilities to Customer Pains