While conducting research for a new product,the Kitchen Widget,Cheryl and her employees observed current customers and competitors,interviewed and surveyed potential customers.Cheryl and her employees were conducting:
A) secondary research.
B) ethnographic research.
C) the 4 P's of marketing.
D) primary research.

Question

Quizplus · Accepted Answer

Cheryl and her employees observed current customers, interviewed and surveyed potential customers, which means they were directly collecting new data to support their research. This kind of research is primary research.

While Conducting Research for a New Product,the Kitchen Widget,Cheryl and Her