A marketing concept that refers to the revenue (or profit)generated by one customer over their lifetime dealing with one firm is their _________.
A) long-term value
B) benefit matching
C) influencer impact
D) customer profile

Question

Quizplus · Accepted Answer

The marketing concept referred to in the question is known as customer lifetime value, which measures the total amount of revenue or profit that a customer will generate over their relationship with a particular firm. Option A, long-term value, best describes this concept. Option B, benefit matching, refers to the idea of matching the benefits offered by a product or service to the needs of the customer. Option C, influencer impact, refers to the impact of external individuals or entities on the customer's purchasing decision. Option D, customer profile, is a description of a customer's demographic, psychographic, and behavioral characteristics.

A Marketing Concept That Refers to the Revenue (Or Profit)generated