When comparing a stand-alone marketing plan to the marketing section of the business plan,evaluation and control is included in:
A) the stand-alone plan.
B) the business plan.
C) both the stand-alone and the business plan.
D) neither the stand-alone plan nor the business plan.

Question

Quizplus · Accepted Answer

The stand-alone marketing plan typically includes evaluation and control to assess the effectiveness of marketing strategies and make necessary adjustments.

When Comparing a Stand-Alone Marketing Plan to the Marketing Section