Marketing data gathered by simple observation - seeing what customers do,rather than asking them is:
A) secondary research.
B) a focus group.
C) ethnographic research.
D) branching.

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and studying people in their natural environment, rather than asking them directly through surveys or focus groups. Therefore, observing customers and their behavior would be considered ethnographic research.

Marketing Data Gathered by Simple Observation - Seeing What Customers