During the growth phase of a product's life cycle,from a marketing standpoint:
A) consumers are not yet aware of your product and how it will make their lives better.
B) advertising and promotion are less critical than during the introduction phase.
C) the goal is to thoroughly satisfy your target market but not move into all the markets you can.
D) production and distribution can easily keep up with demand.

Question

Quizplus · Accepted Answer

During the growth phase, consumers are becoming more aware of the product and its benefits, but advertising and promotion are still critical to gain widespread adoption. Production and distribution may also struggle to keep up with increasing demand during this phase. The goal is to expand the customer base and take advantage of the growing market, but not necessarily to saturate all possible markets.

During the Growth Phase of a Product's Life Cycle,from a Marketing