A customer group that involves large portions of the population is referred to as a _____.
A) niche market
B) secondary market
C) local market
D) mass market

Question

Quizplus · Accepted Answer

A mass market involves a large group of consumers who have similar needs and wants and can be targeted with a single marketing strategy. Niche markets, on the other hand, are small segments of the market that have more specialized or unique needs. Secondary markets refer to markets that are not the primary focus of a company’s marketing efforts, while local markets are geographically limited in scope.

A Customer Group That Involves Large Portions of the Population