_____ refers to the size of the market,whereas _____ refers to the geographic range covered by the market.
A) Scope; scale
B) Mass; niche
C) Scale; scope
D) Niche; mass

Question

Quizplus · Accepted Answer

Scale refers to the size or extent of the market, while scope refers to the range or coverage of the market. Therefore, choice C is the correct pair of terms that have the proper relationship to each other. Mass and niche refer to different aspects of market segmentation and are not applicable to the given question.

_____ Refers to the Size of the Market,whereas _____ Refers

_ Refers to the Size of the Market,whereas _ Refers