Which of the following is true of niche markets?
A) They are broad markets.
B) They target all the customers in the entire market.
C) They are specific and narrow.
D) They involve large portions of the population.

Question

Quizplus · Accepted Answer

Niche markets are specific and narrow, focusing on a particular segment of the population with unique needs or characteristics. They are not broad markets that target all customers or involve large portions of the population.

Which of the Following Is True of Niche Markets