A _____ is a narrowly defined segment of the population that is likely to share interests or concerns.
A) niche market
B) mass market
C) primary market
D) parallel market

Question

Quizplus · Accepted Answer

A niche market refers to a narrowly defined segment of the population that shares specific interests or concerns, such as a group of people who are passionate about a particular hobby, activity, or lifestyle. This group is often underserved or overlooked by larger mass market campaigns, and requires targeted marketing efforts to effectively reach and engage them. The other options, such as mass market and primary market, refer to broader segments of the population that do not necessarily share specific interests or concerns.

A _____ Is a Narrowly Defined Segment of the Population