In the goal step of the strategic planning process,the key is to:
A) focus on the kind of customers the business wants to deal with.
B) bring together the decisions that underlie the business plan.
C) offer state-of-the-art or leading-edge technology.
D) build a brand reputation through the products or services.

Question

Quizplus · Accepted Answer

In the goal step of the strategic planning process, the key is to bring together the decisions that underlie the business plan. This involves identifying specific, measurable, and achievable goals that will enable the business to achieve its mission and vision. While factors such as customer focus, technology, and brand reputation are important considerations, they are not the main focus of the goal step.

In the Goal Step of the Strategic Planning Process,the Key