Which of the following is true of a blue ocean strategy?
A) It results in a new product or service.
B) It is the business equivalent of cloning.
C) It involves patterning a business on existing firms.
D) It matches the precision of copying as seen in franchising.

Question

Quizplus · Accepted Answer

A blue ocean strategy involves creating new markets or industries rather than entering existing ones. This can result in the creation of new products or services that have not been seen before.

Which of the Following Is True of a Blue Ocean