Cathy has created a website for her shop of homemade chocolates and scented candles.Apart from traditional retailing,she sends e-mails to the people in her neighborhood.She also informs customers about various promotional offers through pamphlets.Which of the following techniques best describes Cathy's overall marketing method?
A) Embedded marketing
B) Digital marketing
C) Multichannel marketing
D) Word-of-mouth marketing

Question

Quizplus · Accepted Answer

Cathy is using multiple channels to market her business, including traditional retailing, email marketing, and pamphlets. This approach is known as multichannel marketing.

Cathy Has Created a Website for Her Shop of Homemade