Marketing mistakes are costly! In the past,companies have designed intricate products that markets did not perceive any need for.They have aired promotional campaigns that have offended audiences.They have priced products out of reach of the target market.Marketing experts defend the importance of _________________ ,the process of gathering all sorts of information about customers and products in order to make informed decisions about the product,price,place,and promotion.

Question

Quizplus · Accepted Answer

The paragraph emphasizes the importance of making informed decisions about product, price, place, and promotion, which can only be achieved through marketing research, the process of gathering information about customers and products. Therefore, B (marketing research) is the best choice. A (target marketing) and C (market segmentation) may be important steps in the marketing process but are not directly relevant to the points made in the paragraph. D (global trekking) has no relevance to the paragraph.

Marketing Mistakes Are Costly! in the Past,companies Have Designed Intricate