Tasteequik Food markets one line of food products to consumers looking for meals that are very simple and quick to prepare. Tasteequik also offers another line of food targeted to people interested in low-fat, high-nutrition foods. Tasteequik's strategy of dividing the market into groups that want similar things from the products they buy is an example of:
A) benefit segmentation.
B) demographic segmentation.
C) volume segmentation.
D) target segmentation.
Correct Answer:
Verified
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