Kelly buys only high-priced jeans and expensive sport shoes endorsed by her favorite entertainers. Also, her attitudes and values are shaped by specific statements made by these celebrities. She also supports causes and charities the celebrities endorse. This illustrates how consumer decision making is influenced by:

Question

Quizplus · Accepted Answer

Kelly's behavior demonstrates the influence of a reference group, which includes the celebrities she admires and supports. She is motivated to emulate their behavior and attitudes, even in her consumer choices.

Kelly Buys Only High-Priced Jeans and Expensive Sport Shoes Endorsed