Jill operates her own small business and is a strong advocate of equity theory. Because of her acceptance of this theory, Jill is likely to try to assure employees that they are compensated in a way that reflects their efforts and contributions relative to those of other employees.

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Equity theory proposes that individuals compare their inputs (efforts, contributions) and outcomes (rewards, compensation) to those of others and seek fairness in these comparisons. Jill's advocacy of equity theory suggests that she would strive to ensure employees feel fairly compensated based on their contributions relative to others.

Jill Operates Her Own Small Business and Is a Strong