Charlie, the CEO of Collier Chemical, likes to boast that his company offers the highest salaries in the industry, has excellent working conditions, and has clear and consistent company policies. Yet he admits his workforce is not highly motivated. Herzberg's research suggests that Collier Chemical is having difficulty motivating its employees because it focuses on:

Question

Quizplus · Accepted Answer

Herzberg's research suggests that employee motivation is influenced by two types of factors: hygiene factors and motivating factors. Hygiene factors are basic necessities, such as salary and working conditions, which must be met to prevent employee dissatisfaction. Motivating factors, such as recognition and achievement, actually drive employee motivation. Since Collier Chemical offers high salaries and good working conditions, but still struggles with employee motivation, it suggests that they are not focusing enough on the motivating factors and are instead relying too heavily on hygiene factors.

Charlie, the CEO of Collier Chemical, Likes to Boast That