In a high-context culture:

Question

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In high-context cultures, building relationships and group trust is considered very important and occurs before performing business tasks. In such cultures, individuals rely heavily on nonverbal communication and implicit messages to convey meaning, which requires a high degree of trust and familiarity between individuals. As such, taking time to socialize and build relationships is seen as a necessary precursor to effective communication and collaboration in the workplace.

In a High-Context Culture