________ focuses on studying customer behavior and perceptions in order to provide the business intelligence necessary to identify new opportunities and to provide superior customer service.

Question

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Analytical CRM focuses specifically on analyzing customer data to gain insight into customer behavior and sentiments. This information can then be used to improve customer service and identify new opportunities for the business. Sales force automation, operational CRM, collaborative CRM, and integrated CRM are all different types of CRM systems that focus on other aspects of customer relationship management.

________ Focuses on Studying Customer Behavior and Perceptions in Order