When Brandon begins his presentation, the audience doesn't know him and has no basis for assuming he is competent. However, during his presentation Brandon gains the trust and respect of listeners because he has good research and clear organization. The increase in Brandon's credibility during the presentation is due to __________ credibility.

Question

Quizplus · Accepted Answer

Brandon's increase in credibility during the presentation is due to the quality of his research and clear organization, which are attributes that listeners can evaluate and see for themselves. This type of credibility is known as derived credibility, which is based on the information presented and the expertise demonstrated by the speaker. It differs from initial credibility, which is based on the speaker's reputation or status before the presentation, and terminal credibility, which is the lasting impression the speaker leaves with the audience after the presentation. Authority-based credibility is based on the speaker's position or credentials, while assumed credibility is based on assumptions or stereotypes about the speaker's credibility without any evidence or evaluation.

When Brandon Begins His Presentation, the Audience Doesn't Know Him